Offplatform Blogging Boosts Amazon Sales Growth

Offplatform Blogging Boosts Amazon Sales Growth

In the highly competitive Amazon marketplace, off-site blog promotion is emerging as a new growth opportunity for sellers. By building brand trust, increasing product visibility, suppressing negative information, and educating the target market, blog promotion can effectively boost product sales, achieve revenue growth, and build a sustainable competitive advantage. It allows sellers to connect with potential customers outside of the Amazon platform, driving traffic and conversions through valuable content and establishing a stronger brand presence.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Optimize PPC to Lower Acos Increase Profits

Amazon Sellers Optimize PPC to Lower Acos Increase Profits

This article delves into five key strategies for Amazon sellers to reduce ACoS (Advertising Cost of Sales): refined campaign management, keyword bidding strategies, negative keyword optimization, cost-per-click (CPC) control, and search term matching techniques. By mastering these strategies, sellers can more effectively leverage PPC advertising, improve conversion rates, and maximize profits. The focus is on optimizing ad spend to achieve a better return on investment and improve overall campaign performance within the Amazon marketplace.

01/06/2026 Logistics Industry Insights
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Amazon Ad Strategies Shift Between Branding and Sales Focus

Amazon Ad Strategies Shift Between Branding and Sales Focus

This article reviews the insightful debates on brand building & sales growth and on-site promotion & off-site traffic generation from the Amazon Advertising event. It deeply analyzes the arguments from both sides, incorporating real-world examples to provide Amazon sellers with valuable strategic recommendations. The goal is to empower sellers to stand out in the highly competitive marketplace by leveraging effective advertising and promotional strategies within and outside of the Amazon platform.

01/04/2026 Logistics Industry Insights
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Amazon Introduces Email Marketing Rules for Sellers

Amazon Introduces Email Marketing Rules for Sellers

Amazon has opened official email marketing permissions, providing sellers with a new compliant marketing channel. This article analyzes the risks of brush-ordering and limitations of traditional reviews, interprets the opportunities and challenges of email marketing, and emphasizes the importance of compliant operations to help sellers develop steadily in the Amazon marketplace. It highlights the shift towards legitimate engagement and provides insights into navigating the changing landscape of Amazon marketing while adhering to platform policies.

12/30/2025 Logistics Industry Insights
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Experts Reveal Key Strategies for Amazon Product Selection

Experts Reveal Key Strategies for Amazon Product Selection

This article provides Amazon sellers with a practical product selection guide, covering regulations, keyword research, sales rankings, essential product selection, negative review analysis, and risk control. It aims to help sellers accurately position their products and achieve sales breakthroughs. The guide offers actionable insights into identifying profitable niches, understanding customer needs, and mitigating potential risks associated with launching new products on the Amazon platform. By following these strategies, sellers can improve their chances of finding the next viral product and maximizing their revenue.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Face Scrutiny Over Postcard Solicitation Risks

Amazon Sellers Face Scrutiny Over Postcard Solicitation Risks

Following the exposure of the Amazon feedback request postcard incident, sellers face data breaches, legal risks, and platform penalties. This article analyzes the risks associated with the incident, emphasizes the importance of compliant operations, and provides response strategies such as self-inspection, compliant feedback requests, and prioritizing feedback. It aims to help sellers avoid violations and achieve sustainable development on the Amazon platform. The strategies focus on mitigating potential negative consequences and ensuring adherence to Amazon's guidelines for feedback solicitation.

01/06/2026 Logistics Industry Insights
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Amazon Ads Optimizing Match Types for Better ROI

Amazon Ads Optimizing Match Types for Better ROI

This article provides an in-depth analysis of automatic and manual targeting match types in Amazon Advertising, including close match, broad match, categories, complements, broad match, phrase match, and exact match, as well as the use of negative keywords. Through case studies, it offers sellers refined advertising strategies aimed at improving ad accuracy and efficiency. The goal is to help sellers optimize their Amazon advertising campaigns for better results and increased ROI by understanding and leveraging different match types effectively.

01/06/2026 Logistics Encyclopedia
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Amazon Reduces Review Visibility Sparking Seller Concerns

Amazon Reduces Review Visibility Sparking Seller Concerns

Amazon is adjusting its front-end display by hiding the number of reviews for some products, instead showing star ratings and the percentage of positive reviews. This aims to incentivize new products, improve product quality, and optimize the platform ecosystem. Sellers need to focus on product quality and service, acquire reviews compliantly, and monitor data changes to adjust their operation strategies accordingly. This change encourages a shift back to focusing on the inherent value and customer satisfaction associated with the product itself.

01/05/2026 Logistics Industry Insights
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Ebay Tightens Rules on Fake Reviews Impacting Sellers

Ebay Tightens Rules on Fake Reviews Impacting Sellers

This article delves into the phenomenon of sellers boosting positive reviews on the eBay platform, revealing the impact of shill bidding on the platform, consumers, and sellers themselves. eBay has a zero-tolerance policy towards shill bidding, and sellers should operate with integrity and avoid engaging in such practices. The platform uses technical means to identify fraudulent transactions and takes strict punitive measures to maintain a fair and competitive market environment.

01/04/2026 Logistics Industry Insights
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OZON Sellers Guide Managing Product Statuses and Reviews

OZON Sellers Guide Managing Product Statuses and Reviews

This article provides an in-depth analysis of product statuses on the OZON marketplace, offering detailed solutions for product moderation failures. Sellers need to understand product statuses, accurately identify the reasons for rejection, and modify product information according to platform rules. Optimizing product information and avoiding violations are crucial for improving the approval rate. By understanding common pitfalls and implementing best practices, sellers can navigate the moderation process more effectively and ensure their products are successfully listed on the OZON platform.

01/04/2026 Customs Knowledge
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